Jim Hyman
605 Kingsley Drive
Arlington Heights, Illinois 60004
Ph: 847-632-1317
Cell: 312-320-8369
Email: james.c.hyman@gmail.com
Website: jimhyman.com


About me

A relentless and resilient problem solver. A strong strategist. Passionate about conceiving and selling brand-defining ideas. Created or managed eight campaigns that are currently driving brands in the market. An accomplished manager, able to gently guide senior teams and mentor juniors. A good listener - even when it hurts. An optimistic team player and teammate. A comedic counter-puncher in work and life.

Places, accounts and accomplishments.

Energy BBDO, Chicago
Sr. Vice-President Group Creative Director
Managed 5-7 teams on brand billings of over $150 million.

Since January 1995

My major accomplishment has been to elevate the work on Wrigley. Not long ago it was laughable. Now, it’s funny, award-winning and effective.

Highlights

  • Launched and managed Orbit Brand since 2001. Now the largest brand in share and volume worldwide.
  • Conceived and directed campaigns that grew Eclipse to #4 brand in US.
  • Directed campaign that increased Juicy Fruit brand loyalty 60% among teens.
  • Re-launched Altoids in 2008.
  • Managed launch of Dial For Men Body Wash. Driving sales 35% above forecast.
  • Co-authored White Sox campaign that increased game day sales 50% over 2007.
  • Managed new campaign for Purex detergent that drove share to #2 in key markets.
  • Co-authored campaign for Kahlua that generated 30% increase in factory sales.
  • Directed guerilla campaign for The United Way that tripled online volunteer sign-ups.


Accounts

Wrigley’s Orbit, Altoids, 5 Gum, Juicy Fruit, Eclipse Gum and Mints. Other Wrigley Accounts: Bubble Tape, Hubba Bubba, Everest Gum and Big League Chew. Dial: Dial for Men, Soft Scrub, Purex detergent. Jim Beam: Pucker, VOX, and Starbucks Coffee Liqueur. Allied Domeq Spirits: Kahlua. Bayer: Aleve, One-A-Day. Chicago White Sox. United Way.


DRAFTFCB
Sr. Vice-President Group Creative Director
Managed 3-6 teams on brand billings of over $100 million.

1987 to 1994

Major Accomplishments: Fueled creative turnaround on Kraft Foods. Created a number of brand-defining, enduring campaigns including, “What do You Want on Your Tombstone,” and “The Blue Box Blues,” for Kraft Macaroni and Cheese.

Highlights

  • Co-authored and directed “What do you want on your Tombstone,” campaign that drove brand to #1 in US sales. Campaign is the longest running in the Kraft portfolio.
  • Directed “Blue Box Blues,” campaign for Macaroni and Cheese fueling growth to #1 share in US, despite private label competition.

Accounts

Kraft Foods: Miracle Whip, Kraft BBQ Sauces, Macaroni and Cheese, and Kraft Singles. Pearle Vision. Diners Club International. Cadbury Beverages: Sunkist Orange Soda. Coors Light.


HDM (formerly Marstellar)
Vice-President Creative Director

1982 to 1987

Major Accomplishments: Helped turn predominately business-to-business agency into consumer shop. New business wins include: Blue Cross and Blue Shield, Jack in the Box, R.T. French, Spiegel, and Jim Beam.

Awards

Over 70 awards, including: One Show, Addy’s, Andy’s, Clios, Effies, Obies, New York Festivals, Hollywood Festivals, London International Festivals, Mercury, BPAA (Business), NAMA (Agriculture), and Eagle (Financial). Also, work featured in CA, Graphis, and Archive. Lots of Cannes shortlists, but alas, no Lions.


Education

Bachelor of Arts in Communications, University of Illinois, Urbana, Illinois

Personal

Married, with two expensive children.